Join and get the pack
Your welcome pack arrives with the signature yellow CO12 bottle, your first stickers, and perks from our partners to get you moving.
The Colorado Twelve · Launching 2027
One outdoor challenge every month, from hot springs in February to golden aspens in October. Verify it with a geotagged photo, earn that month's sticker, and watch your bottle fill up. One cohort, January to December — doors close January 31.
Enrollment opens December 1 and closes January 31. Join the list and we'll send you the link before it goes public.
No spam. One email when sign-ups open, and nothing else until then.
Thanks. Send the message that just opened and you're on the list.
Founding members
Join by December 31 and the exclusive CO12 Founder Beanie comes with your Welcome Pack — handed to you at an event, or shipped to your door. One production run, founding year only.
How it works
No guides, no group tours, no schedule but the calendar. Everyone starts together in January and runs the same twelve months, so the whole cohort is chasing the same challenge at the same time, all the way around the calendar.
Your welcome pack arrives with the signature yellow CO12 bottle, your first stickers, and perks from our partners to get you moving.
Soak in a hot springs, stand on a summit, float a river, sleep a night out under the stars. Every month is specific enough to matter and flexible enough to make your own.
Upload a geotagged photo or email it in. That month's sticker lands in your mailbox, milestone boxes drop at your 3rd, 6th, 9th, and 12th challenge, and finishing all twelve puts your year up for the Colorado Twelve Award.
The welcome pack
Every member's year starts with a box on the doorstep.
A CO12 bottle wearing one waterproof, adventure-proof sticker and nothing else, left deliberately bare so there's room to build. Every sticker you earn goes straight on it, and by your twelfth challenge it tells the whole year's story.
Where your twelve live online. Submit your proof, watch the year fill in, and see at a glance which challenges are still open.
Coupons and samples from Colorado outdoor retailers and makers to fuel your first challenges.
The calendar
Twelve challenges built around Colorado's seasons and spread across its corners. Each challenge belongs to its month — you ski in January and float a river in May — and the whole cohort moves through them together, from the first snow of the year to the last mountain town in December.
Lift ticket or saucer sled, snow counts either way. Zero gear barrier.
Geotagged photoPagosa, Glenwood, Steamboat, Cottonwood: pick your pool and thaw out.
Geotagged photoTwenty thousand sandhill cranes drop into the San Luis Valley and the prairie chickens start dancing out on the plains. Colorado Parks and Wildlife lists viewing sites in every corner of the state.
Geotagged photoRocky Mountain, Mesa Verde, Black Canyon, or a monument near you. Insider pick: the Great Sand Dunes before the summer sand heats up.
Geotagged photoRaft, kayak, tube, paddleboard, or sail. River or lake, spring runoff or flat water. The Colorado, the Gunnison, the Arkansas, Dillon, Grand Lake: pick your water.
Geotagged photoTent, camper, or the back of the truck. Dispersed on national forest or a reserved site: a night out is a night out. June gets you out before the monsoon rolls in. Book early, the good ones go months ahead.
Geotagged photoAny named summit, from Horsetooth Rock to a fourteener. July is when the snow is finally off the high country. Pick a peak that suits you and stand on top of it.
Geotagged summit photoAny segment of the 567 miles between Denver and Durango. Wildflowers are still going at altitude, and an early start beats the afternoon monsoon.
Geotagged photoColorado has more certified Dark Sky Places than almost any state, and the state's Stargazing Trail maps them. Great Sand Dunes, Black Canyon, Dinosaur, Westcliffe. September is the clearest, steadiest sky of the year, and full dark comes early enough to be home by ten.
Geotagged photoChase the gold while it lasts. Kebler Pass, the Peak to Peak, Owl Creek, the San Juan Skyway, or ride up into it on a scenic train or a resort gondola. Terrible name, best two weeks of the year.
Geotagged photoHidden gems welcome: Jackson Lake, Ridgway, Pueblo Reservoir, or one of the other 40 plus.
Geotagged photoClose the year with festive lights and winter town culture in a classic Colorado mountain town.
Geotagged photoThe artwork
Waterproof vinyl, built to live outside on a bottle that actually gets used.
Goes on every member's bottle the day the welcome pack lands.
Earned with a verified photo. Twelve to collect across your year.
Bonus stickers for the corners of Colorado most people never reach.
Extra mile stickers
Beyond the core twelve, wildcard stickers celebrate the rest of Colorado life, from Red Rocks to the San Luis Valley to the Eastern Plains. Collect them all year, in any month.
The wildlife series
March is the wildlife month, but Colorado's best animal watching is scattered across the year and none of it waits for us. Each of these is its own sticker. Collect the set and you have followed the seasons around the whole state.
Rewards
Every verified month earns its sticker. Every third month, something bigger lands on the doorstep. Five deliveries across your year, chosen from Colorado makers rather than pulled off a promotional catalogue.
The yellow bottle, your first stickers, and perks from Colorado partners.
A custom topographic bandana printed with Colorado high country, or a deck of Colorado playing cards. Made to live in a pack, not a drawer.
Merino wool trail socks from a Colorado maker. Halfway through the year is exactly when you need a good new pair.
A taste and fuel pack from Colorado kitchens and roasters. Things grown, baked, and made inside the state you have been crossing all year.
A finisher tee printed with your own twelve photos. One shirt, one year, and nobody else on earth has the same one. And your twelve go in front of the judges for the Colorado Twelve Award.
Finish all twelve and your year is judged as a whole — twelve photographs, one state, one story. The strongest year wins, and the winner picks the prize: a whole season on the mountain, a new bike under you, or two thousand dollars toward whatever gets you outside next. Not a raffle. You earn it.
Gift card amount and store determined by sponsor. Official rules to come.
Community awards
End-of-year awards voted and verified from the community's submissions.
The best family or crew completing challenges together.
Twelve shortlisted photos, one per challenge, and then the community votes for the one that made the year.
The most cumulative miles between challenge photos.
The tightest radius, proof that micro-adventures count.
Celebrating exploration east of the Front Range: Sterling, Trinidad, and beyond.
Celebrating the far side of the Divide: Delta, Cortez, Craig, and beyond.
Verification
One rule, every month: a geotagged photo. No receipts, no ticket stubs, no paperwork. Take the picture where you are and you're done. Then tag it #CO12 and show everybody.
Drop your photo here. We read the location and the date it was taken straight out of the file, and check whether anything has been altered since.
Your photo is read on your own device and is not sent anywhere by this check.
Prefer email? Send your photo straight from your phone so the location data comes along with it.
proof@theco12.comCO12 sends members to every corner of the state twelve months a year, and proves it with geotagged submissions. Outdoor retailers, Colorado makers, and destination partners: let's talk about welcome pack perks, milestone products, and the grand prize.